Start-ups like SundayGrids are making rooftop solar power accessible to urban Indians like Vallamkonda and boosting India’s ambitious renewable energy program, which aims to move the nation away from its reliance on fossil fuels like coal.
“The idea for the start-up came from the fact that most of us did not have access to a rooftop,” says young entrepreneur Mathew Samuel, 24, co-founder of SundayGrids.
“We were mostly living in rented apartments, often moving cities – and as an individual, the economics of it and how to install (panels) were also a challenge. But we wanted our say in climate action, like so many other people do.”
Rooftop solar is seen as a cost-effective, efficient and easy-to-implement way to meet India’s rising energy demands.
More than 700 million Indians have gained access to electricity since 2000, with about 97% of the population now connected to on- or off-grid power, according to the International Energy Agency (IEA).
An expanding economy, growing population, urbanization and industrialization mean India will see the largest increase in energy demand of any country in the next two decades, according to an IEA report on the country’s 2021 energy outlook.
At present, 40% of India’s installed electricity capacity comes from renewable sources like solar, wind and hydro.
But, according to India’s Ministry of New and Renewable Energy, only 5.7 gigawatts (GW) of solar rooftop projects had been set up by last November – just a fraction of the 40-GW rooftop solar target for the end of 2022.
That points to major scope to expand rooftop solar fast.
“(It) will be a consumer utility in 10 or 15 years, just like a fridge or washing machine,” says Martin Scherfler, co-founder of Auroville Consulting, who works on power-sector reforms.
“Right now, however, it is a very bumpy ride with a lot of resistance from old power distribution companies, for whom the consumer was never supposed to be a producer.”
Scarce rooftops
According to a 2021 Asian Development Bank report, of the total rooftop solar energy deployed in India, the residential sector has been the worst performer compared to other industrial and commercial spaces.
Researchers link this to low awareness, limited financing options and roof ownership, and piecemeal implementation of net metering – a billing mechanism that credits solar-system owners for the electricity they add to the grid.
“In a five-city survey, we found most residents did not know where to find relevant information on setting up rooftop solar,” says Deepak Sriram Krishnan, associate director for the non-profit World Resources Institute India’s energy program.
“A lot of people want to make the switch, but also want it to be economically viable. There are very few banks financing rooftop solar – and in most cases the collateral is the entire house.”
In apartments, rooftops are usually shared property also housing television antennas and water tanks.
In individual houses, rooftops are spaces where clothes are hung out to dry, terrace gardens bloom, spices are sun-dried, children play and family get-togethers are held.
“A digital platform is a win-win situation,” say Vallamkonda, noting his mother, who he lives with, “can’t wait to invest a lot more” in the project’s next phase.
Digital solar
In the city of Hyderabad, young software engineer Sandeep Menon, 25, was first introduced to the idea of rooftop solar at an apartment block owned by a friend.
“Normally when looking for an apartment, we look at the rent, location and basic amenities,” he tells the Thomson Reuters Foundation by phone.
“But access to green energy might soon find its way onto that list. Till then, digital solar is bridging the gap. It is a starting point for many who want to make the switch.”

Menon made an initial investment of 15,000 Indian rupees (US$196) and saves roughly 1,000 rupees on his quarterly electricity bills, for a 15-year period.
Within six months of launching with seed money from a fintech fund, SundayGrids sold out its 5-kilowatt (KW) first-phase project. It is now launching a second tranche of 100-200 KW, which will produce much more power.
Consumers also pay an on-boarding fee while sites hosting the panels are billed for the solar power produced on their premises, which still works out cheaper than conventional grid electricity.
“We are tying up with more solar installers, and also hosts or people who have ample space to set up rooftop solar panels,” Samuel says.
From shopping malls to schools, hospitals and industrial hubs, Samuel and his team scout for hosts and do deals with installers to set up and maintain panels.
They also draw up agreements with power companies to discount customer bills in return for credits.
Rising demand
The Tata Power Company Limited, an India-based integrated energy firm, has emerged as one of the biggest players in the rooftop solar sector, with its CEO Praveer Sinha saying it is the only way to “get away” from large coal power plants.
The company, which offers a one-stop service for setting up rooftop solar, uses satellite images to assess the rooftop capacity of a property and maintains the panels.
It is now developing thin film strips that can be stuck onto a surface to generate solar power.
“We are also working on a do-it-yourself solar power-generating kit that will allow individuals to set up on their own,” Sinha says, adding the company was toying with the idea of selling panels in various colors other than the standard blue.
Tata has seen huge uptake from consumers for its one-stop service, he says, calling for more financing options and tighter regulation to keep out “fly-by-night” operators.
Power-sector consultant Scherfler says it is up to the government to put in place market conditions and rules to encourage citizens to use green energy.
The government already provides a subsidy of up to 40% for rooftop solar, and this year has further simplified procedures to make installation easy.
To encourage individuals to invest in rooftop solar, it is setting up a web portal for residents to register, promising approval within 15 days.
It has also committed to early installation of net-metering systems, providing authorized vendor lists and creating a complaints mechanism.
“Centralized facilities are not the solution – individuals can be,” says Scherfler.
This article was originally published by Thomson Reuters Foundation, the charitable arm of Thomson Reuters, that covers the lives of people around the world who struggle to live freely or fairly.